Fort Atkinson, WI
phone (920) 563-0820
JM Carpets Flooring Design Center in Jefferson County


Blog and PDP Views Code


Request an estimate



* *

LVT: Beauty and Practicality

LVT is luxury vinyl tile cut into tile-sized pieces that are realistic mimics of tile, stone, or wood. This is not the vinyl you may remember from decades ago. Modern technology, with better printing and embossing, has made it evolve into one with more texture and depth.

LVT comes in a variety of colors and designs, with various finishes and gloss levels to give your home that high-end look.

JM Carpets Flooring Design Center is a 40-year-old company that, for 10 consecutive years, has been the Peoples’ Choice here for “Best of Area Flooring Store.” We’re also a recipient of other awards, for instance, from Atkinson Chamber of Commerce. We’re also a member of the World Flooring Association, as well as the Wisconsin Flooring Association.

Our inventory includes hardwood, tile, laminate, luxury vinyl, vinyl, and waterproof flooring. We know that every floor installation has different requirements and needed skills, so one of our specialties is to install the right way for every type, whether it’s a residential or commercial installation.

Our showroom is in Fort Atkinson, WI and we service the surrounding areas including Jefferson County, Lake Mills, Whitewater, and Cambridge. Call us for a free estimate.
Luxury vinyl plank (LVP) flooring in Cambridge, WI from JM Carpets Flooring Design Center

Other benefits

Aside from looks, here’s the practical side of LVT. It is:

  • Durable. In fact, it’s one of the most recommended materials for the kids’ bedroom, playroom, or if you have pets. It’s a layered product and there’s an ultra-tough clear wear layer on top; it protects it from scratches, dents, and other wear and tear. Stains are easily removed and, since it’s waterproof, you don’t need to worry about toppled pet water dishes or spilled liquids.

    LVT is great for high-traffic, busy rooms, like kitchens, baths, laundry rooms but make no mistake: It gives living, dining and bedrooms that stylish look so it’s just as appropriate for installation there.

  • Easy to clean: All you need to do is sweep or vacuum. For a more thorough cleaning, mop with water and a manufacturer-approved soap.LVTdoesn’t need waxing or polishing like the vinyl flooring of the past, and some also have antimicrobial protection that guards against mold and mildew growth.

  • Versatile in installment possibilities. Wood warps with excess water so it’s never recommended for the bathroom, laundry or below-grade areas, like the basement. Since this is waterproof, those worries are eliminated, and you can now get the look in those rooms.